I'm feeling...
Automated information filtering systems currently allow us to manage information overload, namely by customizing online search results, managed by algorithms and based on user information such as location, search and click history, among numerous other parameters. But while this filtering creates a unique universe for each user, autonomous and personalized, it also runs the risk of locking up the user in a "filter bubble" or, as Eli Pariser points out, a state of intellectual isolation resulting from the reinforcement of the ideological and cultural views that the algorithms think correspond to the user. However, the choices made by these algorithms are not transparent, hindering the awareness of the very existence of this bubble or even the possibilities to break it. I feel ... seeks to comment on this opacity and ironize this phenomenon by creating a temperamental search engine that is influenced by an arbitrary mood. According to this parameter, the search results of news content are filtered deliberately overlapping the will and mood of the search engine to the needs or expectations of the user.
Master in Communication Design, Belas-artes, Ulisboa.
